The right way of marketing!
It is always difficult to build a great product or service but the harder part is to market it well. Spreading the word to the right audience is the key factor and there are many ways of doing it. Now a days the internet is one of the most popular mediums of marketing and the top most option is email because it is the basic form of communication for most of the people. One of the best ways which has worked well over the years is email marketing. The foremost thing when it comes to this form of marketing is the deliverability of the message. Without using a professional email marketing software like iContact it will be really hard. The last thing which you want to happen is your message ending up in the spam box of the recipient.
By using an email marketing solution like iContact it also becomes easy to maintain the list and get things organized. If you serious about your product then it is definitely a good way to get started.